IL PROGETTO:
Origin & philosophy

If it is to hold on to the privileged position it has won for itself, the fashion industry needs to combine high class tailoring and attention to detail with the production runs of high street fashion: innovative research with realistic proposals, the uniqueness of each garmentwith mass diffusion. The advantages of design-management are evident and quite revolutionary: good quality at fair prices, more wearable, practical clothes, which minimise the potential for error in marketing to a mass public.